It was a rainy Sunday afternoon in January, and a pair of black-and-white bike riding cards was among the items on the counter at the West End Bicycles store in Burlington, Vermont.
The card, made by a company called Bicycle Playing Cards, was one of a number of promotional items that the company was selling on a shoestring budget in a bid to promote its bicycle-playing cards.
“It’s a little bit of a joke,” said Ben Williams, a spokesperson for Bicycle Playing.
“We’re trying to sell a bunch of products, and we’re hoping people will give us money.”
The cards were first made by Bicycle Playing and are made with the Bicycle Playing logo, which the company describes as a “uniquely American bicycle riding logo.”
The company also says that the cards are printed on “high quality” Bicycle Playing card stock and are backed by a two-year warranty.
“We have made a business out of selling these cards, and the people who are buying them are making money,” Williams said.
Williams said the company has been trying to find a distributor in the US since February, when the cards were launched, and hopes to sell some of them in Vermont.
The cards feature an image of the Statue of Liberty holding a bicycle and a message: “Go ride.”
The Bicycle Playing website says that it is a bicycle-oriented company and that the card is a promotional tool for the company.
The company has raised over $50,000 in crowdfunding, Williams said, and it expects to sell at least one card per month through the end of the year.
In a blog post last year, Williams wrote that the bicycle-riding cards were “a product that was made for bicycle riding.”
Williams also told the Burlington Free Press that Bicycle Playing is selling the cards for $30 apiece and said they would soon have more products in stock.